Andrew Winston, author of Green to Gold, has a new book out called the Green Recovery. In his new book he offers a case for why businesses should use this ‘recession’ time to create a green strategy. He cites a number of success stories from Fortune 500 companies such as Wal-Mart, Disney, Microsoft, Toyota and others. The book is short and easy to read. Great book for managers and business owners who haven’t yet started a green and sustainability strategy. Here are a few of Andrew’s recommendations cited in his book:
- Start with the cheapest option and encourage behavior change from employees such as turning off lights and computers and reducing waste in the office.
- Automate when possible. If the behavior change is too difficult or cumbersome, automate the process such as with light sensors.
- Don’t reinvent the wheel. Review what other companies and competitors are doing.
- Provide data to employees. Tracking and sharing data to employees has proven to have strong affect.
- Be Innovative. The companies that move to solve the world’s problems will be prepared for the future.
- Engage your employees. Give employees a base of knowledge on environmental issues and their implications for the business and their personal life.