A new management position is emerging among companies to help handle the complexities of becoming a 'green' company called a Corporate or Chief Sustainability Officer (CSO).
With climate change and other environmental crisis upon us, this role is becoming an important position in companies to address and manage these sustainability issues.
Corporate CEOs now recognize that a Chief Sustainability Officer provides a competitive advantage for a company's growth and long-term success. In 2007, a little over 5% of the corporate 500 had a designated corporate social responsibility officer; in 2008 this has grown to 10%. These companies are already seeing the high value this position brings to the company. In the 1950s, only 5% of the corporate 500 had designated HR personnel. As American values shift, so do the roles in a company. As companies are becoming more committed to environmental and social stewardship, they see the vital need to have someone take accountability and responsibility and lead the sustainability initiatives.
This position title varies from Chief, Director, or Vice President highlighting the executive and management role this position is now playing. Here is a brief list of some possible titles for this position:
Each company will have a different approach to sustainability because they will need to match it with the core values and strategic direction of the company. Ultimately the CSO will want to drive business growth and increase profitability, as do all the other executives, but their focus will be to integrate business objectives with corporate social and environmental responsibility. CSOs can address in their job the following sustainability issues;
The role of Chief Sustainability Officer is challenging and complex. A person in this position needs to be able to see both the vision and long-term strategy of a company as well as be creative and innovative. This position is not only about having the education and technical knowledge in sustainability but being able to lead and affect change. This role requires someone who isn't afraid to take risks and also has the ability to facilitate, create consensus and drive the culture change for the organization. This function requires a person to be able to multi-task and be an efficient project manager. This person is the sustainability champion who must integrate environmental thinking into every department, group and individual within a company.
We have only a few years before the effects of global warming are irreversible. The US corporate world has been a huge part of the problem and now has an opportunity to be part of the solution. All companies, whether large or small, have the responsibility to be conscious of how their business impacts our environment, the community and our world. CSOs can play an influential and vital role in moving companies in the right direction quickly. If a company can't afford a full-time CSO, they should consider hiring a sustainability consultant to act in the interim.
Bibliography and Additional Readings
Who's in Charge of Green, Advertising Age, June 9, 2008
Companies Giving Green an Office, New York Times, July 3, 2007
New Breed of Human Resource Leader, HR Magazine, June 2008
Chief Sustainability Officers the New Corporate Stewards of the Environment, Verde Exchange, experts from conference panel, Jan 2008
The Old Future is Gone, Forbes, January 4, 2008
Salary Survey for Sustainability Executive, GreenBiz, 2011