Better Paper Project by Green America: Helping the Magazine Industry to be More Sustainable

The Better Paper Project was launched in April 2012 by Green America. This paper project empowers the magazine industry, including publishers, retailers and printers, to go green by using sustainable paper both recycled content and FSC certified. Green America will provide consulting and advice to its members to make the paper switch.

Once they have completed the program, they can use the logo of the Better Paper Project on the magazine itself or promotional materials.

Calculate Your Impact and Footprint

There are a host of calculators out there to help you or your office determine your impact. Once your impact is known then create a goal of how you would like to reduce it. Here are a few of my favorites to get you started:

Global Footprint Network: A good overall calculator on general green footprint

Household Savings Calculator: Developed by the NRDC to track home energy savings

Water Calculator: Developed by H2O Conserve this measures water consumption.

Xerox Sustainability Calculator: A great calculator that measures the overall  impact a company’s printers and copiers have on the environment.