The Benefits to Engage in Environmentally Friendly Business Practices

Implementing environmentally friendly practices as a business has a wide array of advantages.

One is being able to show potential customers that you care about the environment. This allows you to appeal to an entirely new niche of customers. A growing percent of people only support businesses that reduce or eliminate their impact on the environment a market segment now labeled as ‘New Consumers’ by brand consulting firm, BBMG. Their research cites 70 million shoppers branded “New Consumers”, make up 30 percent of the U.S. population.

Another benefit is green businesses seem to attract the top talent. Towers Perrin’s 2007 Global Workforce Study shows that a firm’s reputation for social responsibility (including environmental work) is one of the top ten drivers of employee engagement worldwide. Employees want to work with companies who are ‘doing the right thing’ and being proactive with corporate environmental and social programs.

The Benefits of Becoming a Sustainable Business, article, provides the top five reasons why most businesses start sustainability initiatives.

Contact us today for a consultation on implementing environmentally friendly practices in your business. Our consulting firm specializes in helping small to medium sized businesses to develop sustainability plans and educate employees on sustainability.

Supporting Bike To Work Programs

If your company is looking for ways to foster employee engagement on sustainability practices — and your employees care about saving money, the environment and their own health — you’d be hard pressed to find a better way than supporting a bike to work program. Often employers — and employees — don’t know where to start. Here’s a few ways you can seed interest and launch a successful bicycle commuting program at your business.

Survey Says! Get the best information you can about your employees’ current commuting habits; take a survey and collect data such as how far away they live, who already commutes by bicycle, and who might like to try it out. For those that are already commuting by bike, ask what facilities and support they want to see you implement.

Get Started Training. Some employees might find the notion of biking to work daunting, not knowing what equipment they need, how to dress, even what routes they could take to stay safe. Plan a workshop session for your staff that features veteran bicycle commuters, either from your own company or the local bike shop. Focus on gear, safety, and route-finding (don’t forget Google Maps’ bicycle directions feature!).  Community Cycles, based in Boulder, offers some great information and training for businesses.

Give Bikes a Home. Bicycle commuters of all stripes want to know there’s a place to safely store their wheels during work. If you can handle the minimal space requirement, there’s nothing better than just bringing the bike into the office — it’ll take up about the same space as a couple of chairs against the wall. Alternately designing secure spaces — a room devoted to bicycle storage, or even individual bike lockers — will go a long way toward reassuring employees you support their green commute.

Support the Appearance. If your employees live nearby, they’ll probably barely break a sweat biking to work. But for the rest of them, the need for a professional appearance at work is a major perceived roadblock to bicycle commuting. Providing showers and lockers is the best way to go, but you can also work with what you have — an empty office can become a dressing area, hooks on the backs of doors or spare closets can hold several days’ worth of clean clothes. Make the initial effort, and wait for the response and add amenities as needed.

For more ideas on bicycle commuting and other workplace sustainability practices, please feel free to contact us.

Employee Engagement Tools: Creating Incentive Programs with Points!

One way to motivate employees to move towards eco-friendly behaviors, is to provide an incentive program for the green actions they perform.  WhiteWave Foods, based in Broomfield, CO, started their own Values in Action program where employees go online to log in everything from their community Involvement, charitable giving, recycling, biking to work and even taking the stairs instead of the elevator!  All these activities are turned into points which are how WhiteWave Responsible Livelihood program quantifies its level of employee participation. These points are then tabulated with employee rewards such as gift cards and other rewards.

WhiteWave created their own internal database to manage their Vales in Action program but you don’t have to. There are two web applications that can do that for you;

Practically Green is a site that allows individuals to track all ‘green’ behaviors they do and equate them with points. It also has a way to tag ‘green’ activities a user would like to do and set goals and calendar reminders. It uses simple gamification methodology so that the points earn up to levels. You can see your points and level against others in the network. This app can be set up for each company customized for the behaviors and activities they want to promote.

One Million Acts of Green is a similar tool to Practically Green in that it does track green activities and behaviors of individuals. This tool is free for Facebook users and for a fee can be set up for each company to customize their own profile with activities.

Have a Movie Day to Engage Your Employees

There are some amazing and powerful environmental movies that can be a great catalyst for discussion and change within the workplace. Organize a monthly or bi-monthly movie day for your employees to get them more engaged in your green initiatives.  Show an environmental and thought provoking movie either at lunch time or a Friday afternoon.  Grinning Planet has a whole list of environmental movies that you can sort by category.  After the film, engage employees in a discussion of how it applies to the organization and to their personal lives.  Seeing the visual impact of environmental and social issues can be a compelling motivator for change.

Also go to eco-officiency business resources page for more environmental movie recommendations.