Implementing environmentally friendly practices as a business has a wide array of advantages.
One is being able to show potential customers that you care about the environment. This allows you to appeal to an entirely new niche of customers. A growing percent of people only support businesses that reduce or eliminate their impact on the environment a market segment now labeled as ‘New Consumers’ by brand consulting firm, BBMG. Their research cites 70 million shoppers branded “New Consumers”, make up 30 percent of the U.S. population.
Another benefit is green businesses seem to attract the top talent. Towers Perrin’s 2007 Global Workforce Study shows that a firm’s reputation for social responsibility (including environmental work) is one of the top ten drivers of employee engagement worldwide. Employees want to work with companies who are ‘doing the right thing’ and being proactive with corporate environmental and social programs.
The Benefits of Becoming a Sustainable Business, article, provides the top five reasons why most businesses start sustainability initiatives.
Contact us today for a consultation on implementing environmentally friendly practices in your business. Our consulting firm specializes in helping small to medium sized businesses to develop sustainability plans and educate employees on sustainability.