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	<title>eco-officiency blog &#187; definition of sustainability</title>
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		<title>What is Sustainability?</title>
		<link>http://eco-officiency.com/wordpress/2009/07/72/</link>
		<comments>http://eco-officiency.com/wordpress/2009/07/72/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 22:55:00 +0000</pubDate>
		<dc:creator>eco-officiency</dc:creator>
				<category><![CDATA[Green Business]]></category>
		<category><![CDATA[definition of sustainability]]></category>
		<category><![CDATA[triple bottom line]]></category>

		<guid isPermaLink="false">http://eco-officiency.com/wordpress/?p=72</guid>
		<description><![CDATA[There are a lot of definitions of ‘sustainability’ created by individuals, groups and organizations. Depending on how you use ‘sustainability’, it can have a variety of contextual meanings. To date, the sustainability industry itself has yet to settle on one definition.  There are common themes expressed in the multiple definitions &#8211; about our resources and [...]]]></description>
			<content:encoded><![CDATA[<p>There are a lot of definitions of ‘sustainability’ created by individuals, groups and organizations. Depending on how you use ‘sustainability’, it can have a variety of contextual meanings. To date, the sustainability industry itself has yet to settle on one definition.  There are common themes expressed in the multiple definitions &#8211; about our resources and the environment, and maintaining their equity and balance for future generations.   Businesses sometimes use the term “<a title="Triple Bottom Line Book" href="http://getsustainable.net/triple-bottom-line.html" target="_blank">triple bottom line</a>” to define sustainability in terms of increasing profits, improving the planet and improving people’s lives.  <a title="Peter Senge Article" href="http://sloanreview.mit.edu/beyond-green/sustainability-its-not-what-you-think-it-is/&gt; " target="_blank">Peter Senge of MIT</a> talks in a recent article about how sustainability is not a useful word and sometimes motivates by fear. I believe that defining ‘sustainability’ is still worthy of a good conversation and debate.   It is important for individuals and organizations to discover and explore for themselves the meaning of ‘sustainability’ and its effect on their lifestyle and business operations.  I invite you to share your own definition of sustainability.</p>
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