Story of an Egg, a short six minute documentary film about the real story behind such terms as “cage free”, “free range,” and “pasture raised” eggs. Learn what these words mean and how they are misinterpreted. In this documentary these poultry farmers explain the real story behind such terms as “cage free,” “free range,” and “pasture raised” so that consumers can make informed decisions when they go to their local supermarket.
The Story of an Egg is a great example of how the lexicon or terminology of sustainability can mean different things to different people. There are two organizations that are helping to define terminology within the sustainability and green industry.
1. The Lexicon of Sustainability is multi-platform project based on a simple premise: people can’t be expected to live more sustainable lives if they don’t know the most basic terms and principles that define sustainability. Through use of interesting and wonderful photographic images, they help create visual depictions of what these words mean.
2. The International Society of Sustainability Professionals has a Lexicon Project that has engaged sustainability professionals to come to a consensus on terminology used by the sustainability industry.
If you would like your employees to understand more about sustainability terminology, consider offering our training, Introduction to Business Sustainability.