Understanding Sustainability Terminology- Listen to the ‘The Story of An Egg’

Story of an Egg, a short six minute documentary film about the real story behind such terms as “cage free”,  “free range,” and “pasture raised” eggs. Learn what these words mean and how they are misinterpreted. In this documentary these poultry farmers explain the real story behind such terms as “cage free,” “free range,” and “pasture raised” so that consumers can make informed decisions when they go to their local supermarket. story of an egg

The Story of an Egg is a great example of how the lexicon or terminology of sustainability can mean different things to different people. There are two organizations that are helping to define terminology within the sustainability and green industry.

1. The Lexicon of Sustainability is multi-platform project based on a simple premise: people can’t be expected to live more sustainable lives if they don’t know the most basic terms and principles that define sustainability. Through use of interesting and wonderful photographic images, they help create visual depictions of what these words mean.

2. The International Society of Sustainability Professionals has a Lexicon Project that has engaged sustainability professionals to come to a consensus on terminology used by the sustainability industry.

If you would like your employees to understand more about sustainability terminology, consider offering our training, Introduction to Business Sustainability.

The Lexicon of Sustainability

In today’s sustainability world, one of the biggest barriers for most individuals is to understand all the phrases and terminology associated with sustainability. Phrases like Farm to Table, Natural Capitalism, Pasture Raised, Food Miles, Food Security and Biomimicry can be confusing to consumers, workers and employees on what they mean and how they apply.

There are two projects that are helping in this sustainability terminology confusion. The Lexicon of Sustainability is a project by Douglas Gayeton who has done photographs and images to represent these sustainability words. They have a program whereas you can display these photos in your local community or office building for a period of time, to help educate staff.

The International Society of Sustainability Professionals (ISSP) also has a lexicon project in progress. This project brings together a diverse group of sustainability professionals to build a common consensus and definition on the terminology used by sustainability professionals.

The following is a list of resources that provide a glossary of sustainability terminology;

You can also offer training to your staff or community on sustainability that helps educate them on the terminology, frameworks and theories of sustainability. Contact us for more information.