One way to motivate employees to move towards eco-friendly behaviors, is to provide an incentive program for the green actions they perform. WhiteWave Foods, based in Broomfield, CO, started their own Values in Action program where employees go online to log in everything from their community Involvement, charitable giving, recycling, biking to work and even taking the stairs instead of the elevator! All these activities are turned into points which are how WhiteWave Responsible Livelihood program quantifies its level of employee participation. These points are then tabulated with employee rewards such as gift cards and other rewards.
Practically Green is a site that allows individuals to track all ‘green’ behaviors they do and equate them with points. It also has a way to tag ‘green’ activities a user would like to do and set goals and calendar reminders. It uses simple gamification methodology so that the points earn up to levels. You can see your points and level against others in the network. This app can be set up for each company customized for the behaviors and activities they want to promote.
One Million Acts of Green is a similar tool to Practically Green in that it does track green activities and behaviors of individuals. This tool is free for Facebook users and for a fee can be set up for each company to customize their own profile with activities.