Because the term "sustainability" across various industries and sectors lacks clear definition and standards, some companies have been able to make unsubstantiated claims about the environmental characteristics of their companies and products. That has caused many consumers to become skeptical about "green" products, and caused companies to become wary of offering them. This is why sustainability claims, eco-labels and certifications have become more important to businesses and their consumers.
In this training, participants will learn about the various sustainability claims, eco-labels and certifications available to product and service companies. They will gain insight into the difference of 1st, 2nd and 3rd party certifications. The training will also review the top green labels, claims and certifications to include a complete understanding of their criteria, standards and applicability to the various products and services. Participants will also gain understanding of current consumer trends and research as it relates to eco claims and certifications.
Learn how and why sustainability certifications can be effective to changing consumer and manufacturing behavior
Understand the meaning of 1st , 2nd and 3rd party certifications
Learn the four components of all certification systems
Review the top 'green' certification and labels and understand their standards and applicability to companies
Understand the ISO standards that are applicable to sustainability including 14001, 26000 and 50001
Understand consumer trends and research on sustainability claims and certifications
Learn about resources to help find sustainable products and services
Seminar Length: 2-4 hours
Max Class Size: 30 participants
Materials: 30 page workbook provided
Seminar Location: On-site at company